It Is Growing Fast
Back in 2004, Instagram has hit almost 200 million users. This big milestone comes only in just three and a half years after the social site was launched. This is half of the Twitter's amount of time it took and a third less than the social networking giant, the Facebook. Instagram is still getting popular and growing. Many users are still adopting it rapidly. A lot of businesses are now in Instagram.
The Engagement is High
When others talk about the Instagram's high engagement, it is hard to get a sense of just what that means. According to research, Instagram blows both the Twitter and Facebook when it comes to the engagement average, where 7 users on Facebook are commenting, while on Instagram, 421 users are. For example, a famous brand posted the same short video on both Instagram and Facebook. On Facebook, it received only 2, 600 likes and in the same amount of time, it received 36,000 likes on Instagram. That's why linking to your social media account is beneficial.
It Has Geotag
Geotag is very helpful for businesses on Instagram, because it helps many local users locate where the business is. This is very helpful to Instagram users if they want to know where you are located. After taking some pictures and uploading it on Instagram, you can tag the location of the picture. Also, don't forget to use some local hashtags for further engagement and it will serve as a guide for many local Instagram users.
It Works For Everyone
Are you a celebrity or a large brand or company with millions of audience? Instagram really works fine. Are you a small or starting local business and with a product in development? Then, Instagram perfectly works to advertise your product or service. The point is, no matter how small or large your business is, you can find a place on Instagram. Try to follow some related users. Also don't forget to comment and like pictures to gain reputation with other users. This will widen your network and gain Instagram followers.
Instagram links with almost everything. If you have beautiful pictures and want to share them, you can upload it on the Instagram and link it to your Facebook. Your website and other social networks will integrate with Instagram in some way or another. Users will eventually become your Facebook or Twitter followers or even visit your website through Instagram. This will create traffic and become your potential clients in the end. Make sure that you post something positive and will make your followers continue to support your campaign.