Customer Engagement
Providing links in social media enable your business to invite clients to interact with your company and participate in an active discussion. It also creates an impression that your business is more approachable and have the desire to interact with the customers. For example, if a certain customer has a negative experience in using your product, then he or she can share this experience. This will be easy for you to address the issue and resolve it. This will also build customer relations by ensuring them satisfaction. This will also avoid your followers in directing to malicious sites or internet hoax news. For customers who had a positive experience with the product, may share their thoughts and may motivate your others to use your product or services. As you gain customer satisfaction, followers will also increase, and customers will start to know your product or services.
Search Engine Optimization
Linking social media accounts to your website can have a direct impact on your website's search engine optimization. Doing link building is not a new practice when establishing your website as a valuable information source. Yet, the use of social networking has become a major driver when it comes to link building. When your content is shared on your social media accounts, it reaches a larger audience. Providing links to a certain content on your website can help search engines determine your site's credibility and improves its rankings. The more your links are shared and re-posted, also the higher the link will appear different search engine listings based on the information that is frequently shared and has a higher value.
Brand Loyalty
Social media is a perfect vehicle in which your goal may be accomplished in today's market. Social media account links enable your company or business to provide an online meeting place for those customers who are satisfied and others who want more information about your business. Social media is used to generate the brand interest and introduce clients to products by giving offers, promoting discounts, giveaways, etc. Your company is able to connect with the community by informing your audience about the events and projects in which your company participates. It is also a useful tool for businesses who wants to raise some funds for charitable purposes. By engaging in online community, you create a sense of transparency in which your potential customers will appreciate when they decide on which brand to choose.